On the internet, not all voices are created equal.
Some individuals and organizations have the ability to sway the masses. Knowing who they are and how to engage them can make the difference between a cheering crowd and an angry mob.
Rank
Identify and grade potential advocates and adversaries who have the power to move the conversation.
Discover
Find the issues and particularities that motivate key influencers and ensure your messages get in front of them.
Amplify
Promote powerful voices through organic and paid social and syndicated content.
The THG Influence process begins with a deep understanding of your organization’s messages. We then take this knowledge and use the latest technologies in digital listening to find, collect and analyze all relevant conversations and decide who has the greatest ability to move the needle on any given topic.
Once our online influencers are identified, we use both online and offline public affairs tactics to impart your messages and ensure they are seen and understood by those who matter. We continue to monitor and measure the conversation, gaining an understanding of the results of our work and adjust course accordingly.
We all know that a single or small collection of voices can have an outsized effect on the digital conversation. Knowing who those people are, and how to sway them, is integral to keeping public perception, and policy, in your favor. THG Influence will tell you who matters and why, and how to change minds.
